Competitive Analysis Report Outline (know your competitors)

Prompt

Act as a market research analyst and outline a comprehensive competitive analysis report for [Your Business] in the [Your Industry] market. Include the key competitors – for example, [Competitor A], [Competitor B], and [Competitor C] – and analyze each of them in separate sections. For each competitor, detail their product offerings/services, market positioning, pricing strategy, and key strengths and weaknesses compared to [Your Business]. Highlight how each competitor makes money (their monetization model) and where their competitive advantage lies. Additionally, identify any market gaps or areas where [Your Business] could outperform or differentiate itself (for instance, unmet customer needs, weaknesses in competitors’ offerings, or emerging trends competitors haven’t addressed). Structure the report with clear headings for each section (Competitor profiles, Comparative analysis, Opportunities for [Your Business]). Finish with a summary or recommendations on what strategic moves [Your Business] can take in response to this competitive landscape.

How to Use

  1. Replace [Your Business] with your company’s name or a brief description, and [Your Industry] with the industry or market you operate in. List your main competitors in place of [Competitor A][Competitor B], etc. If you’re unsure of all competitors, you can provide a couple of known competitors and ask the AI to identify others based on the industry.
  1. Provide any specific areas of competition you want the analysis to focus on. For example, if you’re particularly interested in comparing marketing strategies, pricing, product features, or customer segments, mention that in your input. The prompt is structured to cover those elements, and extra context will yield a more targeted outline.
  1. The output will be an outline with sections and bullet points (not a full report text). It should cover each competitor in detail and include a comparative overview. Use this outline as a framework for your competitive analysis report – you can expand each point with actual data about the competitors. Pay special attention to the opportunities/gaps section, as it will indicate where you can capitalize on competitors’ shortcomings to improve your market position and profitability.