Prompt

Perform a competitive content gap analysis between our content and our competitors. Given what we cover on [YOUR SITE/DOMAIN] and what competitors like [COMPETITOR A] and [COMPETITOR B] cover, list [NUMBER] important topics or keywords we have NOT covered yet. For each missing topic:

• Topic/Keyword: Name the topic or query.

• Why It’s Valuable: Briefly explain the opportunity – e.g., does it have high search volume or strong user interest? Is it a trending question? Also mention if competitor content on this topic is performing well (e.g., “Competitor A’s post on this ranks top 3 on Google”).

• Content Angle Suggestion: Propose a unique angle or approach we could take to cover this topic and stand out (for example, a more in-depth guide, an updated 2025 perspective, a case study, etc.).

• (Optional) Estimated SEO metrics: If known or inferable, include an estimate of monthly search volume or keyword difficulty, or simply note “high/medium/low” for demand and competition.

• Ensure all topics are highly relevant to [YOUR SITE]’s niche and likely to attract our target audience.

How to Use

1. Define Your Inputs: Clearly state your niche or what your site focuses on, and identify 1-3 main competitors (those who rank for keywords you want or cover similar topics). You’ll need a sense of what you have already covered and what they have that you don’t. Compile a quick list of key content on your site vs. competitor sites. For example: Your site: 10 blog posts about email marketing basics; Competitor A: a big blog with email marketing and also content on marketing automation (which you haven’t written about); Competitor B: covers email marketing case studies, etc. Also note any specific keywords you suspect you’re missing.

2. Customize the Prompt: Fill in [YOUR SITE/DOMAIN] with your site name or context (e.g., “our digital marketing blog”). Put competitor names or sites in [COMPETITOR A], [COMPETITOR B], etc. If you want a specific number of gap topics, set [NUMBER] (say 5 or 7). If you have particular content areas you want the analysis to focus on, mention them (e.g., “focus on SEO and content marketing topics”). The more context you give (like “we have content on A, B, C; Competitor X additionally covers D and E”), the more accurate the AI’s suggestions. Without much data, the AI will rely on general knowledge of typical gaps in that industry.

3. Optional Add-ons: If you have access to actual SEO metrics or want them, you might instruct: Optional: “Include approximate search volumes from a tool if possible” (though the AI can only estimate). Or “Prioritize topics with informational intent and at least ~1000 monthly searches.” You can also ask for a specific format, like a table with columns “Topic | Why it’s valuable | Our angle”. If your concern is not just new topics but improving existing content, you could blend that in, but the prompt as given is specifically for missing topics.

4. Run the Prompt: Input it into the AI. The output should be a list of topics we’re missing, each with explanation. For example, it might say: “Marketing Automation for Small Businesses – High search interest (term gets ~2k searches/mo). Competitors have beginner guides on this (Competitor A’s guide ranks #2). We haven’t covered it. We could create a comprehensive beginner’s guide with updated 2025 tools and examples, which would attract that audience.” And so on for each topic.

5. Review & Select: Examine the proposed gaps. Do they truly align with things your competitors have that you don’t? If the AI had limited data, some suggestions might be off-base or already covered by you (double-check your own content list). Remove any duplicates or irrelevant items. Validate the opportunities: if you have an SEO tool, quickly check if those keywords indeed have volume or if competitors rank as the AI said. This can help prioritize. Also assess the suggested angle – does it make sense for your brand? You might tweak angles if needed. After this, prioritize which gaps are most important (e.g., those with high volume or strategic importance) – maybe mark a few as top priority.

6. Expected Outcome: A clear set of content opportunities (topics/keywords) that your content strategy is currently missing, along with reasoning for each. Essentially, you’ll have a mini road-map of what new content to create to catch up or surpass competitors in covering your niche. Each listed gap topic comes with context – like why it’s worth doing (search demand or competitor success) – which helps in justifying it. This aligns with the essence of content gap analysis: finding relevant topics you haven’t covered but should. Armed with this list, you can plan new content pieces that fill those gaps, thereby expanding your reach and ensuring potential visitors find what they need on your site rather than only on competitors’. This can lead to improved SEO performance by capturing traffic and interest in areas previously missing from your content.