Prompt

Given the following list of existing content on our site: [LIST OF PAGES/TOPICS], suggest an internal linking strategy to improve SEO and user navigation. The output should include:

• Key Themes/Clusters: Group related pages or topics together if relevant (e.g., identify content clusters or pillar pages).

• Link Suggestions: For each major page or topic, list a few other pages it should link to internally, with the recommended anchor text for each link. Explain in a brief note why that link is contextually useful (e.g., “Page A (anchor: X) -> Page B, because readers of A may want more detail on X which Page B covers”).

• Identify Orphan or Underlinked Pages: Mention if any important page from the list has few or no internal links pointing to it, and suggest which pages should start linking to it to boost its visibility.

• Prioritization: Highlight the most critical internal link updates to make first (for example, linking from high-authority or high-traffic pages to those you want to rank better).

• General Tips: Include any general best practices noted while analyzing (like “ensure each page has a clear link from the homepage if it’s part of main site structure” or “don’t use the same anchor text for different target pages”).

How to Use

1. Define Your Inputs: Gather a list of your existing content pages or at least the key pages you want to optimize internal links for. This could be a list of URLs or simply titles/topics. Also know your site’s primary “pillar” content (if any) – these are comprehensive guides or main topics – and supporting articles. For example, you might have: “Pillar: Social Media Marketing Guide; Supporting: Facebook Tips, Instagram Tips, Twitter Tips, etc.” Additionally, identify any pages that have high authority/traffic (they can pass link equity) and any pages that need a boost (important content that isn’t getting traffic).

2. Customize the Prompt: Insert the list of pages into [LIST OF PAGES/TOPICS]. If the list is long, you might summarize (e.g., 5-10 key pages). If the pages are not self-explanatory by title, include a short descriptor in parentheses. For example: “- Page A: Ultimate Guide to Email Marketing; - Page B: How to Write Subject Lines; - Page C: Case Study on Email Campaigns; …”. This helps the AI understand context. The prompt will then use that list to make suggestions. If you have a specific goal (like “increase visibility of Page C”), you could mention that too in the prompt.

3. Optional Add-ons: If you want a certain format, you could say “Present the suggestions in a table or bullet list.” You could also specify the perspective: Optional: “Assume we want to improve SEO: prioritize links that even out PageRank across the site.” If you have data, maybe add: “Page X currently has no internal links pointing to it – incorporate that insight.” Another add-on: “Include 2 anchor text suggestions for each link.” Also, if you have many pages, maybe limit scope like “focus on linking among these 10 pages” to keep it manageable.

4. Run the Prompt: Provide the prompt (with your page list) to the AI. It will analyze the topics and output a series of suggestions. It might say something like:
   • Cluster 1: Email Marketing – Page A (Email Marketing Guide) should link to Page B (“email subject lines”) with anchor “writing effective subject lines” – because readers learning general email marketing will benefit from subject line tips. Page B should link back to Page A with anchor “comprehensive email marketing guide” (to signal Page A as a pillar).

     And so on for other pages.

5. Review & Select: Evaluate these suggestions. Check if the anchor texts make sense and are varied (not all identical exact-match, which can look spammy). Ensure the recommended links truly fit context – you know your content best, so imagine reading Page A, would a link to Page B be useful there? Also note if the AI identified some pages as underlinked. This is important: internal linking helps Google find and value pages, so if a good page was missing links, prioritize that. You might need to adjust some suggestions or add your own. You can iterate: if the AI missed some obvious link (maybe it didn’t know two topics were related), you can prompt again with more info on that relation. Once you have a solid list of internal link changes, you can implement them on your site.

6. Expected Outcome: A clear set of internal linking recommendations that you can act on to improve your site’s SEO and user experience. By following them, each important page on your site will be properly connected. For example, your high-level guides will link down to detailed posts (providing depth for readers), and those detailed posts will link back up to the guides (signaling their importance to search engines). You’ll also have links connecting related sibling pages. Overall, this strategy will help distribute “link equity” across your pages more effectively (since internal links help search engines understand site structure and importance), and ensure users can easily navigate to relevant content, which can increase time on site and engagement.