Prompt

You are a marketing manager at a company that has partnered with another business. Draft an email to our customer list announcing and cross-promoting [PARTNER PRODUCT/SERVICE] from [PARTNER COMPANY]. Explain briefly that because they use/subscribe to [OUR PRODUCT], they might also benefit from [PARTNER PRODUCT] since it [STATE HOW IT COMPLEMENTS OR SOLVES RELATED PROBLEM]. Highlight 2-3 key benefits of [PARTNER PRODUCT] and why we believe in this partnership’s value for our customers. The tone should be appreciative and helpful, positioning this as an opportunity for them. Include any special offer or discount available to our customers for [PARTNER PRODUCT]. End with a clear call-to-action (e.g., to learn more or redeem the offer). Provide a subject line that reflects a collaborative or helpful announcement.

How to Use

1. Define Your Partnership and Audience: Clarify the context before writing. Note down:
   • The partner company and what their product/service is (and how it relates to your product).
   • Why this product would appeal to your customer base – the problem it solves or the value it adds that complements your offerings.
   • The nature of the partnership or offer: Is there a discount, free trial, or exclusive deal for your customers? Any details like a promo code, or a time limit on the offer.
   • Key benefits/features of the partner’s product to highlight (especially those that overlap with your audience’s needs).

2. Customize the Prompt: Fill in the placeholders with your details. For [PARTNER PRODUCT/SERVICE], use the name of the product and maybe a short description (“project management tool,” “organic coffee subscription,” etc.). [PARTNER COMPANY] should be the name of the business offering it. In the prompt, also replace the part in brackets where it says [STATE HOW IT COMPLEMENTS OR SOLVES RELATED PROBLEM] with a specific explanation — e.g., “helps with a need that our product doesn’t cover, like advanced video editing” or “extends the value of our platform by providing Y.” Include the special offer details in the prompt if applicable (e.g., “mention a 20% discount for our subscribers for the first 3 months”).

3. Optional Add-ons: If you want a particular style, you can direct the AI (for example, “make sure to express how much we appreciate our customers” or “keep it brief and to-the-point”). If you have a customer success story or quote about using both products together, you could ask the AI to include a short testimonial snippet for added credibility. This is optional and only if such a story exists or you want to simulate one for effect.

4. Run the Prompt: With the prompt customized, run it through your LLM. It will produce a draft email that introduces the partner product and explains why you’re telling the customer about it. The draft should mention the complementary nature of the two companies' offerings, outline the benefits of the partner’s product, and include the special offer and CTA.

5. Review & Select: Review the email content. Ensure it sounds genuine and not like a generic ad – your goal is to show you’ve curated this recommendation because it’s valuable. Check that the explanation of how the products complement each other is accurate. Verify all partnership details (company names, offers, etc.) are correctly stated. Make sure the tone reflects your brand (you may adjust phrases to be more in line with how you usually talk to your customers). Confirm the call-to-action link or instructions are clear. Once satisfied, you can proceed with this draft for your campaign.

6. Expected Outcome: A well-crafted cross-promotion email that you can send to your customers to introduce your partner’s product. It should feel like a helpful recommendation coming from your company, highlight the unique benefits and partnership perks, and encourage customers to take advantage of the offer, thereby adding value to both your partner and your audience.