Prompt

You are a skilled email marketer. Write a friendly email to deliver a promised lead magnet (such as a guide, eBook, or resource) titled “[LEAD MAGNET]” to a new subscriber. The email should thank them for signing up or requesting the resource and provide a clear link or instruction on how to access “[LEAD MAGNET]”. Briefly remind them what the resource is about or how it will help them, to reinforce its value. The tone should be warm and helpful. Additionally, include a subtle next step or call-to-action for further engagement (for example, invite them to explore more resources, follow us on social, or look out for another email coming soon, without being too sales-focused in this first delivery email). End with a professional sign-off. Create a subject line that clearly references the resource (e.g., “Your [LEAD MAGNET] is inside!”).

How to Use

1. Clarify Your Lead Magnet and Goal: Gather the essentials for this email:
   • The exact title and format of the lead magnet (e.g., "5-Step Productivity Checklist" PDF, "Ultimate Guide to Email Marketing" eBook, "Free Workout Plan" video series).
   • The core benefit or topic of the lead magnet – why the subscriber wanted it (this helps in writing the reminder of its value).
   • What you want the subscriber to do next, now that they’ve got the resource. This could simply be to consume it and enjoy, or you might want to gently guide them to another step (like check out a related blog post, anticipate a follow-up email series, or even a low-key mention of your product/service as a solution).
   • Any brand personality notes for tone (are you very formal or more casual and friendly?).

2. Customize the Prompt: Replace [LEAD MAGNET] in the prompt with the title of your resource. If your company or sender name should be mentioned, you can add a line in the prompt context (like “from [BUSINESS NAME]”). Also ensure the prompt reflects the next step: if you have a specific CTA (even a soft one, like inviting them to reply with questions or follow you on social), include that in the prompt or be ready to add it after. For example, you might tweak the prompt to say “...and include a line inviting them to join our Facebook community for more tips.” If you don’t want any next step at all (just pure delivery), you could remove the part about further engagement from the prompt.

3. Optional Add-ons: If the lead magnet is delivered via link versus attachment, clarify that (e.g., “provide the download link in the email copy”). You might also want to specify if the email should mention how long the link is valid or encourage whitelisting your email. Another optional element: if this email kicks off an onboarding or drip series, you can ask the AI to hint at what’s coming (e.g., “tease that more tips will come in a few days”). Include these details as needed to tailor the prompt.

4. Run the Prompt: Enter your tailored prompt into the AI. It will produce a draft email, which should start with a thank-you, mention the resource by name, explain how to get it (e.g., “click the button below to download”), and then smoothly transition into a supportive message about using the resource and a next step (maybe encouragement to reach out or something to look forward to). A closing and sign-off will be included. Also expect a subject line that clearly signals the delivery of the item.

5. Review & Select: Review the AI’s draft. Make sure the tone feels welcoming and on-brand. The instructions to access the lead magnet should be very clear—if it says something like “here it is” ensure you will actually include the link or attachment when sending. Ensure the reminder of the value aligns with the actual content (the AI might generically say “this guide will help you improve X” – verify that’s accurate). Check the subtle CTA: it should be mild and pertinent (not a hard sell). If it’s too pushy for a first email, tone it down. Conversely, if you do want a stronger invitation (like a call to try your product), you can edit that in gently.

6. Expected Outcome: A polished email template for delivering your lead magnet. It thanks the new subscriber, gives them what they were promised, and sets a positive tone for your relationship. The subscriber gets immediate value and knows what to do next (even if that next step is simply to enjoy the content or keep an eye out for future emails). With minor tweaks and adding the actual delivery link, this email will be ready to send through your email marketing platform.