Prompt

Draft an email inviting a valued customer to join [CompanyName]’s new referral program. The goal of the email is to encourage them to refer friends or colleagues to [CompanyName] in exchange for rewards.

Include a friendly subject line that clearly announces the opportunity (for example: “Invite Friends, Earn Rewards – Join Our Referral Program!”). In the email body, warmly greet the customer and thank them for being a loyal/supportive customer. Introduce the referral program as something special: explain briefly how it works and what’s in it for them. For instance, “For every friend you refer who becomes a customer, you’ll receive [Reward Details], and your friend will get [Friend Incentive].” Highlight any especially exciting perks (like if it’s an exclusive invite or a limited-time offer to join).

Clearly outline the steps to participate, keeping it simple (e.g., “You have a unique referral link/code: [Referral Link/Code]. Share it with your network. When someone you refer makes a purchase/signs up, you both get rewarded!”). Emphasize how easy it is and maybe mention any success stories or the benefit of helping friends.

Maintain an enthusiastic and appreciative tone throughout. End with a call-to-action, encouraging them to start referring now (like a button or link to their referral dashboard or simply, “Start Referring Today”). Sign off thanking them again for their support.

How to Use

1. Define Your Inputs: Gather the specifics of your referral program. Identify the reward or incentive the customer receives per referral (e.g., $20 credit, discount, gift card, account upgrade) and any incentive for the friend who is referred (e.g., the friend gets a discount on their first purchase). Note how the referral is tracked – usually via a unique link or code – and have that ready (at least in a generic form for the template, like “[Referral Link]”). Determine if this invite is going to all customers or a specific segment (sometimes companies invite “top customers” to a beta referral program – if so, you’ll want to mention exclusivity in the email). Also, clarify if there’s any time limit or special conditions (for instance, double rewards for referrals in the first month, or no limit on how many they can refer, etc.).

2. Customize the Prompt: Plug in your program details into the prompt. Replace [CompanyName] with your company. In the subject line part of the prompt, you can modify the example text or leave it for the AI to adapt – for example, if your program has a name like “Acme Ambassador Program,” you might change the subject example to “Join the Acme Ambassadors – Earn Rewards for Referrals”. Fill in [Reward Details] and [Friend Incentive] in the prompt description with your actual incentives (e.g., “you’ll receive a $50 account credit, and your friend gets 20% off their first order”). If you have a referral link or code system, decide how to phrase it; you might not include the actual unique code in the template, but the prompt should mention something like “You have a unique referral link (find it in your account)”. Adjust the tone if needed – the prompt already says enthusiastic and appreciative, which fits most brands for this purpose. Remove any placeholder brackets once you’ve added the info.

3. Optional Add-ons: If you want to personalize or tweak the email further, consider these ideas. If this is an exclusive invitation (say only select customers get it), you could add a line in the prompt: “mention that we’re only extending this invite to a few of our best customers.” If the program is new, you might have the AI emphasize that they’d be among the first to join. You can also request the AI to list the steps or rules in a bullet format if clarity is important (e.g., “bullet out the 1-2-3 steps to refer”). If there’s a FAQ or contact for questions about the program, you could incorporate: “add a note that they can reply with any questions.” Additionally, you might ask for multiple subject line suggestions to test different phrasing (add: “Provide 2 subject line options”).

4. Run the Prompt: Once your prompt is set with all relevant details, run it in your chosen AI model interface. Paste it in and execute. The AI will generate a draft email invite for the referral program, including the intro, explanation, and call-to-action. Since the prompt is detailed, most advanced models (GPT-4, Claude, etc.) will follow it closely. Make sure the model’s output covers all the key points: greeting, program intro, how it works, rewards, and CTA.

5. Review & Select: Review the generated email to ensure accuracy and appeal. Check that the rewards and mechanics are stated correctly and clearly – the reader should immediately understand what they get and what they need to do. Ensure the tone is upbeat and thankful, since you’re addressing a happy customer. If something is unclear (for example, if the AI text was too vague about how referrals work), you may need to tweak that section manually or refine the prompt for another run. Make sure there’s a clear call-to-action at the end – perhaps the AI wrote “Start referring now by sharing your link!” which is great; if not, you can add a line for it. If you got multiple subject lines or phrasing options, choose the one that you think your customers will respond to best. Minor edits like adding the actual referral link (when you send the email for real) or the customer’s name in the greeting will happen outside the AI content.

6. Expected Outcome: The final product will be an enthusiastic referral program invitation email. The subject line will highlight the referral/reward opportunity. The body will thank the customer, introduce the program benefits, and clearly explain how it works and what they need to do in a simple manner (often in a couple of sentences or short list). It will convey excitement – making the customer feel like they’re part of something beneficial and maybe exclusive – and encourage them to participate. The call-to-action will likely prompt them to use their referral link or learn more. This template can be applied to any industry (whether you’re a software company, an e-commerce store, a gym, etc.) because the structure of a referral invite is generally the same. By using this prompt and filling in your specifics, you save time and ensure you hit all the right notes to get that referral engine running.