Prompt

I am a freelancer who has been working with [Client Name] on [project or services you’ve been providing]. I want to propose a monthly retainer for ongoing work. Write a persuasive retainer proposal email to this client. The email should:

• Open with a friendly reminder of our successful work together on the project.

• Propose a retainer arrangement: offering continued services on a monthly basis for a fixed fee of [fee amount] per month.

• Highlight the benefits: explain how a retainer ensures my availability, provides consistent support and priority service, and could even be cost-effective compared to one-off projects (e.g., guaranteed hours or a discounted rate).

• Outline the scope: clearly state what services or how many hours per month are included in the retainer, and how billing will work (e.g., invoiced monthly).

• Close with an open invitation for questions and an optimistic note about continuing our partnership.

Use a confident and professional tone, focusing on the value and convenience this retainer offers to the client.

How to Use:

1. Decide Your Offer Details: Before using the prompt, determine the key details of your retainer offer – the services or hours you’ll provide each month, and the monthly fee you will charge. Also, recall the positive outcomes of your past work with this client to mention as context.

2. Customize the Prompt: Fill in the [bracketed] sections: the client’s name, the project or services you’ve done for them, and the retainer fee (e.g., “$500 per month”). Adjust any wording to fit your situation (for example, if you want to include a specific number of hours or deliverables, mention it in the prompt).

3. Run the Prompt with the AI: Paste the filled-in prompt into your AI model. The AI will generate a structured proposal email.

4. Examine the Draft Proposal: Review the AI’s email output. Ensure it clearly states the retainer terms (services, fee, billing cycle) and sells the benefits to the client (such as priority access to you, steady progress, or cost savings). The tone should be professional and enthusiastic about continuing the relationship.

5. Tailor the Content: Edit the draft to add any personal touches. You might insert a specific example of a past success with the client (“Ever since we boosted your SEO last quarter...”) to remind them of the value you provide. Double-check that the benefits align with what this client cares about (for example, if they value fast turnaround, emphasize they’ll get quick responses under a retainer).

6. Send the Proposal: Use the finalized proposal to email your client. By clearly communicating the value of a retainer and making it easy to understand, you increase the chances the client will agree. Successfully moving a client to a retainer means more predictable income and a longer-term engagement for you – a direct boost to your financial stability and ROI.