Community Building Strategy Around a New Product

Prompt

We’ve launched a new product, [PRODUCT NAME], and we want to build a vibrant community around it to drive user engagement and loyalty.

Outline a community-building strategy for the product, including:

  • Where the community should live (e.g., a forum on our website, a Discord server, social media groups) based on our target audience.
  • How to kickstart engagement: first steps to get users involved (seeding content, hosting an event or AMA, inviting beta users to participate, etc.).
  • Ongoing engagement tactics: regular activities to keep the community active (contests, Q&A sessions, user-generated content showcases, newsletters).
  • Growth and moderation: how to encourage more users to join over time and how to moderate or guide the community culture.

The plan should help turn early users into an active, supportive community that grows organically.

How to Use

  1. Usage Instructions: Provide details about your product and user demographics when using this prompt. For instance, if your product is a developer tool, the strategy might lean towards forums or Stack Exchange; if it’s a consumer lifestyle app, maybe a Facebook or Instagram community. Replace [PRODUCT NAME] and add any known user traits (young audience, professionals, worldwide, etc.) so the model can tailor the community platforms and tone appropriately. This prompt will work with any advanced LLM. Be as specific as you can about what you envision (maybe you already have a small group of power users—you can mention that). The more context, the better the model’s suggestions will align with your needs.
  1. Desired Response Format: Expect a multi-part answer, organized by the bullet points given (Location, Kickstart Engagement, Ongoing Tactics, Growth/Moderation). You can instruct the model to use those as subheadings in the response for clarity. For example, the output might be:
    • Community Platform: Explanation of the best platform choice…
    • Kickstarting Engagement: A list of initial steps…
    • Ongoing Engagement: Several bullet ideas…
    • Growth & Moderation: Tactics for scaling the community…

      This structured format will make it easy to follow the strategy and implement the community-building plan step by step.