Prompt

Generate ideas for a Value Stack of bonuses to include on the sales page for [Product Name] in order to increase the offer’s appeal. The product is [brief description] priced at [Price]. Come up with 4-6 bonus items that complement the main product (e.g. additional guides, free setup service, extended support, exclusive community access, discount on future purchase, etc.). For each bonus, give it a catchy name, describe its benefit in one sentence, and assign a believable monetary value (to show what it would cost if sold separately). Ensure the bonuses align with the product and feel high-value. Also, suggest the total combined value of all bonuses and how it compares to the product price to emphasize a great deal.

How to Use

1. Define Your Inputs: List what extra value you can feasibly provide. These should be things that don’t cost you too much but are valuable to the customer. Examples: an ebook or video course you already have, an extended warranty, a consultation session, priority customer support, or membership in a private group. Ensure each bonus truly complements the product (solves an adjacent problem or enhances usage). Also note your product’s price, as bonuses’ values will be anchored to it (commonly, marketers aim for the total bonus value to significantly exceed the price).

2. Customize the Prompt: Fill in the product name, a short description, and the price. If you already have specific bonus ideas, mention them (e.g. “we want to include a 1-hour onboarding call”) so the AI includes or refines them. If you want a certain style for names (serious vs. fun) or a particular number of bonuses, adjust the prompt accordingly. For instance, if you think 5 bonuses is too many, you can say 3-4.

3. Optional Add-ons: You might request the AI to include a bit of psychology in the descriptions, e.g. “use words that convey urgency or exclusivity in bonus descriptions.” Another option: ask for tips on how to display this on the sales page (though the prompt already covers content, not design). You could also ask for a draft tagline like “Total value X, but all yours for just [Price]!” as part of the output.

4. Run the Prompt: Run it to get your list of bonus ideas. The AI will output something like:
   • “Bonus 1: VIP Setup Guide (Value $99) – A step-by-step guide to get you up and running in 30 minutes, ensuring you get results from day one.”
   • “Bonus 2: 1-Year Priority Support (Value $199) – Skip the line with dedicated support whenever you need help, giving you peace of mind.”, etc., culminating in “Total Bonus Value: $500+ added, making the decision a no-brainer compared to the $[Product Price] price.” Each bonus should be relevant and appealing, and the sum value will be much higher than the price, emphasizing the great deal (e.g. 5x or more the price).

5. Review & Select: Evaluate the suggested bonuses. Do they all make sense and will you actually deliver them? Remove any that don’t fit or adjust the details. Ensure the stated values are credible (they should reflect what someone might really pay; don’t wildly inflate to unrealistic numbers, but you do want a high perceived value – customers need to feel they’re receiving premium value far above the cost). The principle is that stacking bonuses increases perceived value dramatically, making the offer feel like a steal. Check that the combined value messaging is clear. Once satisfied, incorporate these bonus descriptions into your sales page copy, typically in a section that highlights “You’ll also get…” with each bonus and its value listed.

6. Expected Outcome: A compelling value stack for your offer that makes your product significantly more attractive. On the sales page, this will translate to several bonus items (each with a name, benefit, and separate value) added to the purchase of your main product for “free.” This strategy leverages psychology: customers feel they are getting a lot more than what they pay for, effectively justifying the price and then some. For example, if your product is $100 and you include $300 worth of bonuses, the customer perceives a $400 total value for $100 – a 4x value advantage that can tip them into buying. (Many successful offers target an even higher value ratio, such as 5-10x the price, to make it a “no-brainer” deal.) With the bonuses aligned to your product’s use, customers also envision better results (e.g. a training bonus ensures they can maximize the product). By implementing this value stack, expect to see improved conversion rates on your sales page, as bonus stacking is a proven technique to increase perceived value and encourage purchase. Remember to deliver on these bonuses with the same quality as your core product to delight your early customers and reinforce that they made a smart choice.