Prompt

Act as a market analyst and perform a gap analysis for [PRODUCT OR INDUSTRY]. Identify areas where customer needs are underserved or unmet by current products. Provide 3-5 specific gaps or opportunities in the market, each with a brief explanation. For each gap, mention evidence or indicators of demand (such as customer feedback trends or market size) and note existing solutions or competitors, highlighting what’s missing that creates this gap. Conclude with which gap might be the most promising for a new product to fill.

How to Use

1. Define Your Inputs: Determine the product idea or market you want analyzed. Fill in [PRODUCT OR INDUSTRY] with either a specific product concept (e.g., “a fitness app for seniors”) or a broader industry/category (e.g., “fitness technology for seniors”). Also gather any known info about the market or competitors to help guide the AI (optional but helpful).

2. Customize the Prompt: Insert your product or industry into the prompt. If your product is very novel, you might include a brief description so the AI understands it. You can also specify how many gaps you want listed (3-5 as suggested, or another number). Make sure the prompt asks for evidence or metrics – e.g., you could add “include market size or growth rate for context” if relevant.

3. Optional Add-ons: To refine the analysis, you can add constraints like focusing on a certain region or customer segment. For example: “Identify gaps in the US market for [INDUSTRY]” or “Focus on gaps affecting [specific demographic].” You could also ask for gaps to be ranked by potential demand level or feasibility.

4. Run the Prompt: Use your chosen AI tool to run the prompt. The AI will scan its knowledge of the industry and current solutions to find unmet needs. This is a creative analysis, so results may vary – if it returns very general gaps, you might need to re-run with more context or ask follow-up questions.

5. Review & Select: Examine the list of market gaps the AI provides. Each gap should have an explanation of what customers want that’s not fulfilled and which existing offerings fall short. Cross-check these with your own research or intuition – do they make sense? Look for any gap that aligns with your new product idea or where demand indicators seem strongest (e.g. many people searching for a solution, or a fast-growing user complaint trend). Those are likely the best opportunities.

6. Expected Outcome: A concise market gap analysis highlighting several opportunities. You should see a set of specific unmet needs or underserved segments in the chosen market, each with reasoning. The output will help you understand where there’s room for a new product – for example, you might discover that “no budgeting app currently caters to seniors’ needs, despite a growing senior user base,” indicating a gap you could target.