Prompt

Outline the contents of a Press Kit for the launch of [Product Name]. Include: a captivating press release headline and summary (highlighting unique benefits and launch details), 5-7 key points for a fact sheet (product features, pricing, launch date, company info), 2-3 quotable quotes from the founder or executives about the product, a list of available media assets (high-resolution product images, screenshots, logo, etc.), and a brief company background paragraph. Also suggest angles for media (why this launch is newsworthy or trend-relevant).

How to Use

1. Define Your Inputs: Clarify the key facts and selling points of your product launch. Note the who, what, when, where, why of the launch: product name, release date, what it does uniquely, and why it matters. Gather any metrics or market insights that make your story strong (e.g. “XYZ solves a problem affecting 5 million people”). Also, have founder or CEO sound bites in mind – something passionate or visionary they’d say about this product.

2. Customize the Prompt: Insert the product name and any specifics you want included. If your product has a compelling backstory or you have a particular media angle in mind (like tying into a current trend or an interesting origin story), mention it so the AI can incorporate that. For example: “trend: sustainable tech” or “founder was a school teacher who built this app for her students”. This ensures the output isn’t just generic but tailored to your narrative.

3. Optional Add-ons: You could ask the AI to actually draft the press release fully (not just headline and summary). Or request additional press kit components such as an FAQ for media or sample interview questions. If reaching out to specific types of media, you might add: “suggest 2 story angles for tech blogs and 2 for local news” as an extension.

4. Run the Prompt: Execute the prompt and retrieve the structured outline. The AI will likely produce a mock press release headline (e.g. “XYZ Launches the First AI-Powered Planner to Save Students 10 Hours a Week”), a bullet list of fact sheet points (covering features, pricing, company info), a couple of quotes (ensure they sound authentic to your leadership’s voice), and a list of what media assets to include. It might also propose media angles, like “local startup solving global problem” or “partnerships or community impact angle”.

5. Review & Select: Go through each part of the output. Refine the press release headline if needed to be punchier or include a stat. Make sure the fact sheet points are accurate – edit any numbers or claims. The quotes should feel natural; tweak them so your founder/CEO would actually say those words. Check that the media assets list covers everything a journalist would need (images, logo, maybe a short demo video link). A good press kit is concise but complete; it makes journalists’ jobs easier. Also consider the suggested angles: pick the ones that fit best and emphasize them in your outreach. (You can measure press outreach success by KPIs like number of articles published, social media mentions, or referral traffic from press – set these goals upfront).

6. Expected Outcome: A comprehensive Press Kit outline that you can quickly turn into a real press kit. It will ensure you have: a strong press release (with an attention-grabbing headline and key message summary), a one-page fact sheet of vital info, ready-to-use quotes that reporters can insert into articles, and a collection of media-ready assets (images, videos, contact info) packaged for easy access. Additionally, you’ll have a couple of suggested story angles to help frame your pitch (for example, emphasizing how your product ties into a larger trend or human-interest story). With this press kit prepared and distributed, you set the stage for better media coverage – journalists appreciate having all info at their fingertips, and you’ll be more likely to see accurate and compelling stories published about your launch. (Tip: host the press kit on a easily accessible webpage or folder for journalists, and track the uptake via coverage or site traffic.)