Prompt

You are a PR specialist helping a startup. Write a press release announcing the launch of [PRODUCT] by [COMPANY] on [LAUNCH DATE]. The press release should follow a classic format:

– Headline: A compelling one-line headline that highlights [PRODUCT]’s key benefit or newsworthy angle.

– Subheadline: A supportive line that adds context (for example, addressing the problem it solves or the market it’s in).

– Dateline: City, Date – The location and date of the announcement’s release.

– Introduction paragraph: An engaging summary of what [PRODUCT] is and why it matters, written as if by a journalist (third-person, objective tone).

– Details/Body: One or two paragraphs with more details: features of [PRODUCT], how it differentiates from competitors, possibly market context or early user results. This section can include a bulleted list of top features if appropriate.

– Quote: A quotable statement from a key person (e.g. the founder or CEO of [COMPANY]) expressing excitement and vision, or a quote from a beta user/industry expert praising the product.

– About [COMPANY]: A brief boilerplate about the company (what you do, founding year, mission).

The tone should be professional and newsworthy, suitable for media outlets. The result should read like a real press release ready to be published.

How to Use

1. Define Your Inputs: Gather the information needed for the press release:

   – The product name and a succinct description (what it is, who it’s for, key benefit).

   – Company name and a one-liner about the company (industry, mission).

   – Launch date and launch location (could be your headquarters city for the dateline, e.g. “San Francisco, CA – June 30, 2025”).

   – 2-3 standout features or unique selling points of the product that you want to highlight in the body.

   – A quote from the founder or relevant person (at least the substance of it: why you built this product, what you hope to achieve, or how early users responded). If you don’t have an exact quote, just note the sentiment you want (e.g. “founder excited about solving X problem for Y users”).

   – Any other newsworthy details (e.g. “launching at Tech Conference X” or “following a successful beta with 100 testers”).

2. Customize the Prompt: Insert your details into the prompt template. Replace [PRODUCT], [COMPANY], [LAUNCH DATE] accordingly. Include specific info in the prompt setup: for instance, if your product is solving a particular problem, mention that to guide the headline/subheadline. If you have a specific feature to highlight, ensure the prompt reflects that (“include a bullet list of features such as A, B, C”). Providing these specifics helps the AI craft a press release that isn’t generic but tailored to your story.

3. Optional Add-ons: If you want a certain length or style, you can mention it. For example, “Keep it under 400 words” or “Make the tone enthusiastic yet factual.” You might also request the press release in a format ready for distribution (like including a contact info line at the end for media inquiries). Another add-on could be asking for a quote from an industry expert or beta user if that’s something you’d like to include.

4. Run the Prompt: Use the AI to generate the press release draft. It should output a structured press release with the elements requested. Look for a headline, subheadline, dateline, etc., as outlined. The content will describe your product launch in a compelling, news-friendly way.

5. Review & Select: Carefully review the draft. Check all facts (names, dates, features) for accuracy. Ensure the tone sounds professional and the writing is clear – press releases should be easy for journalists to pick up. Edit the quote to make sure it reflects exactly what you want to say (the AI will provide a generic one if you didn’t supply specifics, so adjust it to be authentic). Verify that the most important product features and value propositions are prominently mentioned in the intro and body. You might need to shorten or simplify sentences for clarity. If any key element is missing (say, the AI forgot the subheadline or “About [COMPANY]” section), you can prompt it again specifically for that part or just write a sentence or two to add it.

6. Expected Outcome: A complete product launch press release draft that reads like a real announcement. It will serve as a strong starting point for your official press release. With minor polishing (and inserting real quotes/contact info), you can use this to pitch journalists or post on newswires. This helps generate media coverage and public awareness for your launch – success can be measured by pickups in press, share of voice in your industry, and increased traffic or inquiries following the release.