Prompt

You are a social media strategist. Outline a launch countdown campaign on social media for [PRODUCT] launching on [LAUNCH DATE]. Plan out a series of posts leading up to launch day to build excitement. Include:

– A timeline of posts (e.g. T–7 days, T–5 days, T–3, T–1, Launch Day, and Post-Launch Day+1 follow-up).

– For each countdown day, a theme or content idea (teaser content, feature spotlights, behind-the-scenes peeks, customer testimonials, team countdown selfies, etc.).

– Suggestions of which platform(s) to post on and any specific engagement tactics (polls, questions, hashtags like #7DaysTo[PRODUCT], etc.).

– A brief note on the goal of each post (e.g. build curiosity, encourage shares/tagging friends, remind about launch event, etc.).

The plan should align with [PRODUCT]’s brand voice and aim to maximize audience engagement and anticipation through the countdown.

How to Use

1. Define Your Inputs: Prepare the details for your launch countdown:

   – The launch date and how many days of countdown you want (some do a week-long countdown, others 10 days or 5 days – decide what fits your schedule and content capacity).

   – Key features or aspects of the product you’d like to tease during the countdown (e.g. if you have 5 days, maybe highlight 5 different features or benefits, or 5 use cases).

   – Your primary social media platforms and audience there (Instagram, Twitter, LinkedIn, Facebook, TikTok – each might have a slightly different approach, but the prompt can be general unless you specify one).

   – Your brand voice/tone (playful, professional, edgy, inspirational, etc.) and any existing campaign theme or hashtag you want to use.

2. Customize the Prompt: Fill in [PRODUCT] with your product name and [LAUNCH DATE]. If you have a set number of days for the countdown, you can adjust the timeline part of the prompt (e.g. “T–3, T–2, T–1” for a 3-day countdown or listing out all days for a longer one). Include any specific content ideas you already have or want to emphasize by adding a note (for example, “we have a teaser video ready – include using that in the plan”). If you know your main platform, you might mention it (e.g. “focus on Instagram Stories and Twitter posts”). The more context you give, the more tailored the plan will be.

3. Optional Add-ons: You can ask the AI to incorporate metrics or engagement strategies. For instance, “Include an engagement metric to aim for on each post (like comments or shares)” to add a strategic angle. Or request an extra post post-launch thanking followers or sharing early success (which can be good practice). If you have a launch event or special offer, you can ask to have that integrated into the countdown (e.g. “One of the countdown posts should encourage registering for our launch webinar”).

4. Run the Prompt: Execute the prompt in your AI tool. The AI will generate a chronological plan of social media posts for each day in the countdown. It should detail what content to post and why, tailored to build momentum. For example, it might say “5 days to go: Post a teaser image of the product with a fun fact...”, and so on until launch day.

5. Review & Select: Go through the plan and see if the suggested posts make sense for your audience and resources. Ensure you have or can create the content described (images, videos, etc.) – if not, note where you might need to adjust. Check that the tone and ideas fit your brand. If the AI assumed a platform you’re not using (e.g. mentions Twitter but you focus on Instagram), adapt the idea to your platform or run the prompt again specifying the platform. Feel free to edit post ideas or swap the order if you have a better narrative in mind. The goal is to end up with a realistic schedule of posts.

6. Expected Outcome: A detailed countdown content plan for your launch, with post ideas for each day leading up to and including launch day. This helps ensure you’re consistently engaging your audience and ramping up excitement. By following this plan, you can expect higher social media engagement (likes, comments, shares) and a surge of interest on launch day itself. Metrics like post engagement rates or growth in followers/website clicks as the countdown progresses can be tracked to gauge the campaign’s ROI.