Google Ads Text (Headline & Description) Generator

Prompt

You are a Google Ads specialist. Generate a set of Google Search Ad headlines and descriptions for [PRODUCT/SERVICE] targeting [TARGET AUDIENCE]. Each headline should be a maximum of 30 characters and incorporate an important keyword or USP related to [PRODUCT/SERVICE] (for example, mention [KEYWORD] or a key benefit). Each description should be a maximum of 90 characters and highlight a compelling aspect of [PRODUCT/SERVICE] – such as [USP/OFFER] – and include a clear call-to-action (e.g., “Try now,” “Get a quote,” “Buy today”). Provide at least 5 headline options and 2 description options that can be mixed and matched in a responsive search ad. Ensure all copy is relevant to what [TARGET AUDIENCE] might search for and follows Google Ads policies (no excessive punctuation, no superlative claims without proof, etc.). Label the options clearly (e.g., “Headline 1, 2, …” and “Description 1, 2, …”).

How to Use

  1. Define Your Inputs: Gather the details needed for ad copy. Identify:
    • The product or service you’re advertising ([PRODUCT/SERVICE]), and its core keywords. (e.g., “SecureHome Alarm System” and keywords like “home security system”).
    • Your target audience or the intent you’re targeting (e.g., “homeowners looking for affordable security”). This informs the tone and specifics.
    • A key unique selling proposition or offer to highlight ([USP/OFFER], e.g., “24/7 monitoring” or “50% off first year” or “No contract required”). You can list a couple if you have many; the AI can incorporate different ones in different lines.
    • Any must-have keywords if not obvious (like if you absolutely need “home alarm” in a headline, note that).
  1. Customize the Prompt: Replace the placeholders in the prompt with your info. [PRODUCT/SERVICE] would be your brand or product name (including what it is if the name alone isn’t clear), [TARGET AUDIENCE] with who you’re targeting (or you can phrase it as what they’d be searching, like “targeting searches for home security solutions” if that helps), [KEYWORD] if you have one primary keyword (could be similar to product or a category, like “Home Security System”), and [USP/OFFER] with something compelling you offer (it could be a feature, a discount, a guarantee, etc.). The prompt will then instruct the AI to produce the headlines and descriptions accordingly. If you want a specific number of each beyond “at least 5 headlines, 2 descriptions,” you can adjust (for example, request 5 headlines and 4 descriptions if you want more variety).
  1. Optional Add-ons: If you need the text in a particular format (like title case vs sentence case), you might mention that (Google Ads typically isn’t strict on case except not all caps). If you already have some headlines and want them refined, you could incorporate them, but in this case it’s generation from scratch. Another optional tweak: specify a tone if you want, like “make one headline include a call-to-action, others more descriptive” or “ensure the brand name is included in at least one headline” if that’s important. By default, the AI should produce a mix of straightforward and CTA-ish headlines.
  1. Run the Prompt: Run the prompt in your AI tool. The output will list headlines and descriptions, labeled. For example:

    Headline 1: “Secure Your Home Fast” (24 characters)

    Headline 2: “Home Security Under $1/Day” (28 chars)

    Headline 3: “SecureHome Alarm – 24/7 Safe” (29 chars)

    ... up to at least 5.

    Description 1: “Protect your home with 24/7 monitoring and instant alerts. Try SecureHome risk-free.” (88 chars)

    Description 2: “Affordable, easy-to-install home security. Stay safe – get your SecureHome system today!” (85 chars)

    Description 3: ... etc., if it gives more.

    It should keep each within the 30 and 90 char limits. The content will emphasize your USP/OFFER and have CTAs like “Try SecureHome now” or similar.

  1. Review & Select: Go over each headline and description. First, verify character counts – none should exceed 30 for headlines or 90 for descriptions (including spaces; the AI usually does well, but double-check because even one character over will be disallowed). Next, check that important keywords are present: at least a couple of headlines should contain the core keyword or product name for relevance. Ensure each headline makes sense by itself (since in responsive ads any 3 can show in combination). Variety is key: do you have a good mix of messages? For example, one headline might be value-focused (“Affordable Security Solutions”), another urgency or CTA (“Secure Your Home Today”), another feature (“24/7 Monitoring Alerts”), another might use the brand name. If some headlines are too similar or not useful, discard or tweak them. For descriptions, make sure they include the selling points accurately and a call-to-action at the end. You might combine the best parts of two descriptions into one if needed, as long as you stay under 90 chars. Check for compliance: avoid all caps, excessive “!!!”, or saying “#1” (superlative) unless you can back it up, etc. If the AI accidentally did something like that, edit it out (e.g., change “The Best Home Alarm!” to “Top-Rated Home Alarm” if you have an award or something, or remove the claim).

    Ultimately, you’ll choose a set of about 5 headlines and 2-4 descriptions that you like. Those you can plug into Google Ads responsive search ad fields. Google will mix and match these. Make sure at least one headline clearly has your brand or product, and at least one has the key offering, to cover bases. You may pin certain headlines to positions if necessary (like if you want the brand name always first, you can pin that when you actually set up the ad, but that’s a later step).

  1. Expected Outcome: A collection of Google Ads-ready headlines and descriptions that you can use to create a responsive search ad. For example, you might end up with 5 headlines such as “SecureHome – Home Safety Made Easy”, “24/7 Home Monitoring Alerts”, “Protect Your Home for Less”, “Fast Install, Instant Security”, “Trusted Home Alarm Systems” (all ≤30 chars), and 2-3 descriptions like “Guard your home day and night with our 24/7 monitored alarm. Easy setup – Get protected today.” and “SecureHome offers reliable home security at an affordable price. Join now and get peace of mind.” (all ≤90 chars). These pieces are optimized with relevant keywords and compelling messaging, and you can mix them in your ad campaigns. The result is an ad that is more likely to achieve a high ad strength in Google Ads (due to multiple headlines/descriptions) and attract clicks from your target audience, ultimately improving your ad performance and reaching the right search users.