Prompt

Draft a press release announcing [News/Announcement], written in a format that is engaging for social media sharing. The press release should read like a compelling story rather than a dry news report, while still covering all key details. Include:

• Headline: A strong, catchy headline that highlights the news angle and would make people want to click/share on social platforms.

• Dateline: City, Date – the origin of the news (if relevant).

• Introduction paragraph: A concise lead that presents the core news and why it matters, in an accessible tone for a general audience (not just journalists). Make it punchy and interesting from the first sentence.

• Body: 2-3 short paragraphs providing details – the who, what, when, where, and why. Focus on the story angle (e.g., how this news impacts customers or the community) rather than just facts. Incorporate a quote from a key spokesperson (e.g., CEO or relevant leader) that adds a human touch or insight about the announcement. Keep paragraphs brief for easy reading on social feeds.

• Boilerplate: A short “About [Company]” section at the end, giving context about the company (so even readers on social media know who you are).

• Contact Information: (If intended for journalists or inquiries) Contact name, email, and/or phone. This can be brief since on social media you might direct to a link for more info.

Write in third person, maintain a professional but lively tone. The release should be shareable on platforms like LinkedIn, Twitter, etc., so it should be engaging and not overly technical. Ensure it’s a complete, coherent story on its own, and keep the length moderate (not too long for online readers).

How to Use

1. Define Your Inputs: Gather the facts and key message of your announcement. What is the news (product launch, event, partnership, milestone)? Who is involved and who is it for? Also clarify the goal: If you’re sharing on social media, you might want it to be easily understood by customers and press alike. Identify a quote giver (e.g., CEO) and something insightful or quotable they’d say about this news.

2. Customize the Prompt: Replace [News/Announcement] with a brief description of your news. For example: “the launch of a new AI-powered feature in our app”. Add any specific details you want included, like the date of the event, names of partners, or an interesting backstory. If there’s a particular angle you want to highlight (e.g., how it benefits users, or an inspiring origin story), mention that so the AI focuses the narrative. You can also specify the tone if your brand requires (e.g., “enthusiastic and innovative tone” or “community-focused tone”).

3. Optional Add-ons: If you have multimedia to go along (images, a video), you might note “this press release will be accompanied by a product demo video link” so the AI might integrate that into the content (“See the demo here…”). You could also request that the AI “provide two alternate headline options” if you want choices. Additionally, if the press release will be posted as a blog or on an online newsroom first, you might include a call-to-action for readers (like “Learn more on our website”).

4. Run the Prompt: Feed the prompt into the AI. It will generate a draft press release. Expect a structured output with headline, date, body, etc.

5. Review & Select: Carefully read the draft. Verify all facts – the AI might fill in gaps with assumptions, so ensure names, dates, and features are correct. Check that the tone is engaging enough for social media (it should not be too stiff; if it is, you might need to tweak wording). Ensure the quote sounds authentic and on-message. Edit for brevity if needed – on social, shorter is often better, but since this is a press release format it can be a bit longer as long as the first part is captivating.

6. Expected Outcome: A polished press release that can be shared on social channels directly or via a link. It will read like a story, highlighting why the news is exciting to a broad audience. The content will include all the press release essentials (headline, date, quotes, boilerplate) but presented in a way that social media readers will find interesting, increasing the likelihood of shares and engagement. You can now post this on your website or newsroom and share excerpts or the link across your social profiles with confidence.